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3216 Hwy 47, Los Lunas, NM 87031 ·
(505) 865-8813
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Brain Awareness Week

We’ve all heard the phrase “Use it or lose it.” That phrase is particularly true when it comes to cognitive health and brain function. Studies have regularly shown that daily intellectual challenges and other “brain fitness” activities can dramatically improve overall cerebral health while also staving off the mental decline typically seen in aging adults. That’s why events like the annual Brain Awareness Week that takes place every March are so important.

No More Brain Drain 

BAW was launched in 1995 by the Society for Neuroscience and Dana Alliance for Brain Initiatives along with International Brain Bee contest and other organizations. Over the years, more than 55 countries have hosted over 1,000 BAW-related events. As the Society for Neuroscience explains, BAW events are “limited only by the organizers’ imaginations.”

A “global campaign to increase public awareness of the progress and benefits of bain research,” BAW partners with organizations around the world for “a celebration of the brain.” This year’s BAW takes place from March 12-18, and several events are already in the works, including conferences and forums, workshops, exhibits, and even a Brain-a-Palooza at an Alabama elementary school.

By bringing much-needed exposure to the issues of brain performance, function, and health, organizers hope to provide the general public with valuable information on how to keep their minds clear and capable, regardless of age or education.

Seniors and Senility 

According to the Alzheimer’s Association, more than 5 million Americans suffer from Alzheimer’s and dementia. Every 60 seconds someone in the U.S. develops this disease. The healthcare costs associated with the care and treatment of dementia sufferers could reach $1.1 trillion by 2050, and as baby boomers age and as modern science extends lifespans, deaths related to Alzheimer’s and its associated diseases have increased by 80%. This disease kills more Americans than breast cancer and prostate cancer combined.

While research is making headway towards developing preventative measures, currently one of the best ways to manage age-related memory issues is through proactive strategies. Some ways to improve brain function include participating in physical activity and brain-training games, reducing stress, improving sleep hygiene, and strengthening social connections. Seniors who are open to new experiences, demonstrate curiosity and creativity, and participate in mindfulness meditation also show improved cognitive function as they age.

Brain Awareness Week is a fantastic opportunity for senior living providers and caregivers to educate residents and their families about all the ways to improve cerebral health and mental function. Senior living providers interested in participating in BAW should check out the organization’s website for more information. BAW offers an event planning page that provides tips and guidelines for organizing a BAW event.

Contact us to learn more about ageless living!

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Main Office (505) 865-8813
Office Hours: Monday-Friday, 9am-5pm

3216 Hwy 47, Los Lunas, NM 87031

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Tammy Baca
Tammy Baca
19:48 27 Jan 25
I’ve lived in Valencia County all my life I never heard of such a place but it’s absolutely about time we need more of this housing for our elderly…

Alexandra Jaramillo
Alexandra Jaramillo
20:31 11 May 24

Keary Bourdier
Keary Bourdier
04:41 20 Apr 19

Jasmin Fiji
Jasmin Fiji
22:08 27 Dec 17
This is NOTHING like a nursing home. This is an Assisted Living place. The way they took care of my mom was phenomenal. Even as she progressed into the disease process of dementia, they loved her & made her life more wonderful than I could have by myself. The only reason for four stars instead if five is because they have a waiting list and I don't like to wait -- but the wait was only 3 weeks and totally worth it!

Boo Bear
Boo Bear
18:22 18 Apr 17
Great facility in a great location. Personalized home service. The staff is friendly and very attentive.

Suzette Lindemuth
Suzette Lindemuth
18:09 18 Apr 17
As the Director at the program I want to thank all our residents, family members, staff and our community for supporting our program over the last 30 years. We are a community committed to reducing the isolation of aging through a variety of program and services. We value your input and hope you will visit our new website for additional information

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